高绩效企业管理(英文) / 潘先弟

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基本信息

书名:高绩效企业管理(英文)

原价:32.00元

作者:潘先弟

出版社:西安电子科技大学出版社

出版日期:2014年1月1日

ISBN:9787560632612

字数:

页码:189

版次:第1版

装帧:平装

开本:16

商品标识:B00IMVT97Y

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作者介绍

作者:(新加坡)潘先弟 乔金浩 李华

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内容提要

《高绩效企业管理(英文)》由西安电子科技大学出版社出版。

目录

Chapter One The Ultimate Goals and Basic Elements of Enterprise Management
Part 1 The ultimate goals of enterprise
Part 2 Overview of the basic elements of enterprise management
Part 3 Enterprise management models and tools
Chapter Two Vision, Mission and Shared Value
Part 1 Vision and mission
Part 2 Shared value - enterprise's core competence
Part 3 Corporate culture
Chapter Three Goals and Strategies
Part 1 Goals of enterprise
Part 2 Enterprise's strategy and its execution
Chapter Four Systems and Processes
Part 1 Policy-the foundation of systems and processes
Part 2 The management of systems and processes
Part 3 Organizational structure
Part 4 Management, leader and staff
Chapter Five Change Management
Part 1 Change management
Part 2 Change and transformation
Part 3 Crisis and risk management
Chapter six Step for excellence
Part 1 The elements of high performance enterprise
Part 2 Innovation and high performance
Part 3 From high performance to excellence
Reference List

文摘

版权页:



The above are the ideological essence of Sun Tzu's "Art of War".Its application to today's economic activities is focused on business awareness and understanding.It actually contains a lot of management wisdom in Chinese traditional culture,and the effective application to enterprise management is bound to benefit the enterprise.
As illustrated by Figure 1-3,the right part of the figure explains Sun Tzu's carefully thought-out military organizational structure,and the left part explains the military campaign to win.The explanation below is the goal of the military campaign.When observed from a business management point of view,it can be understood as a comprehensive summary of the enterprise organizational structure,corporate management principles (elements) and corporate vision (target).
In fact,the spirit and essence of Art of War in today's economic activities has been increasingly recognized in enterprises that understand and use it.In addition to the "Art of War" there are a lot of classics in traditional Chinese culture that contain a number of management wisdom which provides significant reference for contemporary business management.This includes the "Book of Changes" which is very relevant in today's world as management scenario planning becomes increasingly common.Business operations will benefit when traditional Chinese spirit and essence can be effectively put to use in enterprise management.

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